What is a psychopath?

How to be "cool"

Things you will need:

- watch
- common sense
- will

Most common problems that a Social Engineer will face before and during his conversation are:
- fear of being caught
- fear of being late
- fear of mistakes
- fear of failing

What you need to get over this fears is to become ice cold and merciless. You can do that by meditation and thinking.

Fear is only a state of mind and there for it can be removed. You get afraid in moment you start thinking about what will happen. So to remove this you will have to do allot of preparations. Best is to stay in front of a mirror and think of everything bad that could happen. After you spend some time doing this, sit and make a plan.

Try to think of every possibility and make sure to plan out when you will do something.
Most important thing now is to be honest with your self and ask your self a question!

Am I calm?

Think of situations in which you were late did you run or walked slow even you knew you will miss a buss or a train. Plan out your day get that habit so you can plan your attacks more easy and efficient!

If you want to be a good manipulator make your self think that you are never late.

If you do all I said above you will remove your fear of getting caught just by not thinking about it.
You will remove the fear of being late if you are organized and plan out everything.
Fear of mistakes will go away in moment you have planed everything out and you removed first two fears.

Now the fear of failing is hardest to remove. Most common it is done with NLP but its a phobia implanted deep in human and you can only remove it if you can control your self.
Maybe some of you will say I can control my self. But can you?

If you say you can than stand up turn off your computer and don't come back for a whole month. And in mean time whenever you see a girl you like or someone makes you angry do something about it. Can you do that. If you can than you are ready!

One more thing. Don't you dare saying I can do that above only I don't want to at the moment. It means you can't.

Machiavellianism

Machiavellianism is, according to the Oxford English Dictionary, "the employment of cunning and duplicity in statecraft or in general conduct", deriving from the Italian Renaissance diplomat and writer Niccolò Machiavelli, who wrote Il Principe (The Prince) and other works. "Machiavellian" (and variants) as a word became very popular in the late 16th century in English, though "Machiavellianism" itself is first cited by the OED from 1626. The word has a similar use in modern psychology.

In political thought

In the 16th century, immediately following the publication of the Prince, Machiavellianism was seen as a foreign plague infecting northern European politics, originating in Italy, and having first infected France. It was in this context that the St. Bartholomew's Day massacre of 1572 in Paris came to be seen as a product of Machiavellianism, a view greatly influenced by the Huguenot Innocent Gentillet, who published his Discours contre Machievel in 1576, which was printed in ten editions in three languages over the next four years. Gentillet held, quite wrongly according to Sydney Anglo, that Machiavelli's "books [were] held most dear and precious by our Italian and Italionized [sic] courtiers" in France (in the words of his first English translation), and so (in Anglo's paraphrase) "at the root of France's present degradation, which has culminated not only in the St Bartholemew massacre but the glee of its perverted admirers". In fact there is little trace of Machiavelli in French writings before the massacre, and not very much after, until Gentillet's own book, but this concept was seized upon by many contemporaries, and played a crucial part in setting the long-lasting popular concept of Machiavellianism.

The English playwright Christopher Marlowe was an enthusiastic proponent of this view. In The Jew of Malta (1589–90) "Machievel" in person speaks the Prologue, claiming not to be dead, but to have possessed the soul of (the Duke of) Guise, "And, now the Guise is dead, is come from France/ To view this land, and frolic with his friends" (Prologue, lines 3–4) His last play, The Massacre at Paris (1593) takes the massacre, and the following years, as its subject, with the Duke of Guise and Catherine de' Medici both depicted as Machiavellian plotters, bent on evil from the start.

The Anti-Machiavel is an 18th century essay by Frederick the Great, King of Prussia and patron of Voltaire, rebutting The Prince, and Machiavellianism. It was first published in September 1740, a few months after Frederick became king, and is one of many such works.

In psychology

Machiavellianism is also a term that some social and personality psychologists use to describe a person's tendency to deceive and manipulate other people for their personal gain. In the 1960s, Richard Christie and Florence L. Geis developed a test for measuring a person's level of Machiavellianism. This eventually became the MACH-IV test, a twenty-statement personality survey that is now the standard self-assessment tool of Machiavellianism. People scoring above 60 out of 100 on the MACH-IV are considered high Machs; that is, they endorsed statements such as, "Never tell anyone the real reason you did something unless it is useful to do so," (No. 1) but not ones like, "Most people are basically good and kind" (No. 4). People scoring below 60 out of 100 on the MACH-IV are considered low Machs; they tend to believe, "There is no excuse for lying to someone else," (No. 7) and, "Most people who get ahead in the world lead clean, moral lives" (No. 11). Christie, Geis, and Geis's graduate assistant David Berger went on to perform a series of studies that provided experimental verification for the notion of Machiavellianism.

Machiavellianism is one of the three personality traits referred to as the dark triad, along with narcissism and psychopathy. Some psychologists consider Machiavellianism to be essentially a subclinical form of psychopathy, although recent research suggests that while Machiavellianism and psychopathy overlap, they are distinct personality constructs.

In 2002, the Machiavellianism scale of Christie and Geis was applied by behavioral game theorists Anna Gunnthorsdottir, Kevin McCabe and Vernon L. Smith. in their search for explanations for the spread of observed behavior in experimental games, in particular individual choices which do not correspond to assumptions of material self-interest captured by the standard Nash equilibrium prediction. It was found that in a trust game, those with high MACH-IV scores tended to follow homo economicus' equilibrium strategies while those with low MACH-IV scores tended to deviate from the equilibrium, and instead made choices that reflected widely accepted moral standards and social preferences.

Machiavellianism has been found to be negatively correlated with the Agreeableness (r = -.47) and Conscientiousness (r = -.34) dimensions of the Big Five personality model (NEO-PI-R).

Relationship to Moral Judgments

A study on 17 social and economic issues found Machiavellianism to correlate significantly with traditionally "conservative" positions on capital punishment, free markets, and detention of suspected terrorists without trial. No significant correlations were found between Machiavellianism and traditionally liberal judgments. The same study also found a significant correlation between Machiavellianism and the judgment that it is good or right to tell a lie for the greater good, and between Machiavellianism and utilitarian judgments in the trolley problem cases.

17 lesser known ways to be persuasive

You want to be persuasive.  The power to influence people to get what you want is sometimes all it takes to be successful. These are some tactics, discovered through psychological research, that you have probably not yet heard about, but have the potential to increase your persuasive abilities.

I’m not going to cover reciprocity, scarcity or social proof and all those widely known persuasion principles. You already know all about those (in case you don’t, stop everything and read this book by Cialdini).

1. Be confident, talk fast

The best way to persuade audiences that are not inclined to agree with you, is to talk fast. Fast pace is distracting and people find it difficult to pick out the argument’s flaws. When talking to an audience who is likely to agree (preaching to the choir), slow down and give the audience time to agree some more.

Want to boost persuasive power? Talk with confidence.

Don Moore from Carnegie Mellon’s Center for Behavioral Decision Research has published research showing that confidence even trumps past accuracy in earning the trust of others.

We prefer advice from a confident source, even to the point that we are willing to forgive a poor track record. Moore argues that in competitive situations, this can drive those offering advice to increasingly exaggerate how sure they are.

People naturally associate confidence with expertise. Know your product, know the facts about its benefits and believe in what it does – true confidence becomes from knowing and believing what you’re saying. It’s essential that we communicate our confidence to others in order to persuade them.

2. Swearing can help influence an audience

Light swearing, that is. (Go overboard and lose all credibility.)

Researchers divided 88 participants into three groups to watch one of three slightly different speeches. The only difference between the speeches was that one contained a mild curse word at the start:

“…lowering of tuition is not only a great idea, but damn it, also the most reasonable one for all parties involved.”

The second speech contained the ‘damn it’ at the end and the third had neither. When participants’ attitudes were measured, they were most influenced by the speeches with the mild obscenity included, either at the beginning or the end.

The word ‘damn’ increased the audience’s perception of the speaker’s intensity, which increased persuasion. The audience’s perceived credibility of the speaker did not change.

So that’s the secret of Gary Vaynerchuk and Dave McClure. I thought they’re just cool guys, but turns out its the swearing that got me.

Image credit

3. Get people to agree with you first

If you want people to buy into your message, start with something they can agree with.

In a research study by Jing Xu and Robert Wyerestablished, there were lingering effects of messages people agree with. In one of the tests, participants listen to a speech by John McCain or one by Barack Obama and then watch a TV ad for Toyota.

Republicans tended to be more swayed by the ad after watching the speech by John McCain, while Democrats showed the opposite effect, finding the ad more persuasive after the Obama speech.

So when you try to sell something, make statements or represent a world view your customers can agree with first – even if they have nothing to do with what you’re selling.

4. Balanced arguments are more persuasive

If what you are doing inspires (or can inspire) criticism, resist the instinct to paper over weaknesses. We fear undermining our point of view by talking about weaknesses, but actually it would help our case.
Psyblog writes:

Over the years psychologists have compared one-sided and two-sided arguments to see which are the most persuasive in different contexts. Daniel O’Keefe at the University of Illinois collected together the results of 107 different studies on sidedness and persuasion conducted over 50 years which, between them, recruited 20,111 participants (O’Keefe, 1999, Communication Yearbook, 22, pp. 209-249).

The results of this meta-analysis provide persuasive reading. What he found across different types of persuasive messages and with varied audiences, was that two-sided arguments are more persuasive than their one-sided equivalents.

People are not idiots and they can think. If you don’t mention the other side of the coin in your arguments, people are less likely to believe you.

Perhaps it might be a good idea to mention the shortcomings of your product or service on your website.

5. People believe you more if they sit in the evidence

A research study by Ye Li, Eric Johnson, and Lisa Zaval looked into the belief into global warming and its relation to the current local weather.

Participants in the US and Australia rated the strength of their belief in global warming. They also rated whether they thought the temperature that day was warmer, colder, or about normal for that time of year. When people felt the day was warmer than usual, they also expressed a higher belief in global warming than when they felt the day was cooler than usual.

In the related study they asked the same stuff, but also asked for a donation to a non-profit combating climate change. The participants in this study donated over four times as much money when the day was much warmer than usual than when the day was much cooler than usual.

If you want people to buy your message, ask for the sale in the situation that supports your claims. Online, use imagery or other visual material to build the stage for your story.

6. Upsell a product that cost 60% less

Once somebody gets to a point that they’ll buy something from you, they have given you their trust and have convinced themselves it’s okay to give you money. In that moment you are able to sell them more.

When somebody buys a shirt, you upsell should be a tie and not the whole suit.

The time-tested 60×60 rule says that your customers will buy an upsell 60 percent of the time for up to 60% of the original purchase price. Any upsell you offer must be congruent with the original purchase.

If you don’t use up-selling in your business yet, it’s a quick way to boost profits (“would you like fries with that?”).

7. Frame it in the positive

Emphasising the positive can be more persuasive than pointing out the negative.

An analysis added up the results of 29 different studies, which had been carried out on 6,378 people in total. The finding was that there was a slight persuasive advantage for messages that were framed positively.

This study had to do with the way people relate to disease prevention, such as encouraging people to use sunscreen, and promoting healthy eating habits, but it might have a wider appeal. The researchers hypothesized the reason to be that we don’t like to be bullied into changing our behaviour.

Try framing your marketing message in the positive (“Gain additional hour every day” vs “Stop wasting time”) and see if it makes a difference.

8. The paradox of choice

The more choice you offer, the less people will take you up on it – says this study.

Researchers set up a jam-tasting stall in a posh supermarket in California. Sometimes they offered six varieties of jam, at other times 24. Jam tasters were then offered a voucher to buy jam at a discount.

While more choice attracted more customers to look, very few of them actually bought jam. The display that offered less choice made many more sales — in fact, only 3 per cent of jam tasters at the 24-flavour stand used their discount voucher, versus 30 per cent at the six-flavour stand.

If you have a ton of products, invest in building better filters that help people make the choice. Read the excellent book or watch the great TED talk on the topic.

Image credit

9. If something happens often enough, you will eventually be persuaded

Repetition of things has a distinct effect on us. Advertisements repeated replay themselves when we see the product. The songs that radios play over and over again eventually grow on us.

Repetition of a word or visual pattern not only causes it to be remembered (which is persuasive in itself), it also leads people to accept what is being repeated as being true.

ChangingMinds writes this about Hugh Rank’s persuasion research (Teaching about public persuasion, 1976):

Our brains are excellent pattern-matchers and reward us for using this very helpful skill. Repetition creates a pattern, which consequently and naturally grabs our attention.

Repetition creates familiarity, but does familiarity breed contempt? Although it can happen, the reality is that familiarity leads to liking in far more case than it does to contempt. When we are in a supermarket, we are far more likely to buy familiar brands, even if we have never tried the product before. 

Think about the last time you bought a pair of shoes. Did you pick them then put them down several times before trying them on. Did you come back to try them again? If so, you are in good company. Many people have to repeat things several times before they get convinced. Three times is a common number.

Use repetition of key benefits or value proposition in your sales copy and ad campaigns many times. Effective advertising and political campaigns do that (“Geico can save you 15% or more …”). Use friendly repetition to create familiarity and hence liking.

Another research reveals even if only one member of a group repeats their opinion, it is more likely to be seen by others as representative of the whole group.

10. Men are more responsive to email than face-to-face talk

Guadagno & Cialdini research (2002) showed that men seem more responsive to email because it bypasses their competitive tendencies. Women, however, may respond better in face-to-face encounters because they are more ‘relationship-minded’

This research is suggesting that email could provide a way of side-stepping men’s competitive tendencies. But, this only applies to distant relationships. The closer the relationship between men, the better face to face works.

When you want to persuade a man you don’t know too well, start with an email.

11. Limiting the quantity you can buy makes you buy more

From Brian Wansink’s excellent book Mindless Eating: Why We Eat More Than We Think:

A while back, I teamed up with two professor friends of mine—Steve Hoch and Bob Kent—to see if anchoring influences how much food we buy in grocery stores. We believed that grocery shoppers who saw numerical signs such as “Limit 12 Per Person” would buy much more than those who saw signs such as “No Limit Per Person.”

To nail down the psychology behind this, we repeated this study in different forms, using different numbers, different promotions (like “2 for $2” versus “1 for $1”), and in different supermarkets and convenience stores. By the time we finished, we knew that almost any sign with a number promotion leads us to buy 30 to 100 percent more than we normally would.

So put numbered limitations or anchors on the quantity your customer can buy from you.

12. Story beats data

A Carnegie Mellon University study in 2007 by Deborah Small, GeorgeLowenstein and Paul Slovic compared the effects of story vs data.

Test subjects where asked to collect donations for a dire situation in Africa. The data pitch contained statistics about food shortages in Malawi, lack of rain in Zambia, and the dislocation of millions in Angola.

The second version talked about a particular girl in Zambia, Rokia, who was starving. People were shown her photo and asked to donate to help her directly.

On average, students who received the fact-based appeal from Save the Children donated $1.14. Students who read the story about Rokia donated an average of $2.38, more than twice as much.

In a third experiment, students were told Rokia’s story but also included statistics about persistent drought, shortfalls in crop production, and millions of Africans who were going hungry. While students who had read Rokia’s story alone donated an average of $2.38, those who read the story plus the data donated an average of $1.43.

The plight of Africa, the fight with poverty is too overwhelming and people feel their contribution is just a drop in a bucket, hence feel less inclined to help.

“If I look at the mass I will never act,” said Mother Teresa. “If I look at the one, I will.”

13. Marketing to men? Use photos of women

A field experiment in the consumer credit market found that pictures of women as as effective as low interest rate.

A South African lender sent letters offering incumbent clients large, short-term loans at randomly chosen interest rates. The letters also contained independently randomized psychological “features”. As expected, the interest rate significantly affected loan take-up. Inconsistent with standard economics, some of the psychological features also significantly affected take-up.

For the male customers, replacing the photo of a male with a photo of female on the offer letter statistically significantly increases takeup; the effect is about as much as dropping the interest rate 4.5 percentage points… For female customers, we find no statistically significant patterns.

Overall, these results suggest a very powerful effect on male customers of seeing a female photo on the offer letter. Standard errors however do not allow us to isolate one specific mechanism for this effect. The effect on male customers may be due to either the positive impact of a female photo or the negative impact of a male photo.

The experiment featured a rather dramatic range in interest rates – 3.25% to 11.75%. The effect of a photo of a woman on a loan offer was equivalent 4.5% difference in the loan interest rate.

Next time add a photo of a woman to your offer and see your conversions go up.

The above study did not feature sexy women. But would a sexy women wearing bikinis help?

Research shows that arousal makes men stupid, as they become bad at making decisions. It gives them tunnel vision. The effect seems to be a short-term -one that would be most effective at the point of purchase, for impulse purchases.

The ideal selling situation would be to have the bikini-clad babe selling to the men in person. I guess you could do that also online for products meant only for men.

Studies have shown that sexy ads don’t really make men remember the product. We’re so lasered in on the sexy stuff, we don’t care what brand of product it is.

14. Want to convince leaders? Make them feel less powerful

Don’t bother trying to persuade your boss of a new idea while he’s feeling the power of his position, research suggests he’s not listening to you.

“Powerful people have confidence in what they are thinking. Whether their thoughts are positive or negative toward an idea, that position is going to be hard to change,” said Richard Petty, co-author of the study and professor of psychology at Ohio State University.

The best way to get leaders to consider new ideas is to put them in a situation where they don’t feel as powerful, the research suggests.

“Our research shows that power makes people more confident in their beliefs, but power is only one thing that affects confidence,” Petty said. “Try to bring up something that the boss doesn’t know, something that makes him less certain and that tempers his confidence.”

“You want to sow all your arguments when the boss is not thinking of his power, and after you make a good case, then remind your boss of his power. Then he will be more confident in his own evaluation of what you say. As long as you make good arguments, he will be more likely to be persuaded,” Petty said.

So in a nutshell:

• make the leaders feel less powerful and confident by talking about stuff they don’t know and if possible, talk outside of his office (neutral territory),
• after the pitch, remind them who’s the boss, so they could take action on your request.

15. The Sullivan Nod

Invented by restaurant consultant, Jim Sullivan, the Sullivan nod involves reciting a list of options but just inclining your head slightly when you reach the choice you’d like the buyer to make. The nod has to be subtle, but perceptible and works best in lists of no more than five items. According to Jim Sullivan, it’s successful up to 60 percent of the time.

Whenever servers suggest a beverage, have them smile and slowly nod their heads up and own as they make the suggestion. Body language is powerful, and research shows that over 60% of the time, the guest will nod right back and take your suggestion!

I bet you could use that online in sales videos. When talking about plans or packages, do the nod on the one you want them to buy.

16. Clarity trumps persuasion

Dr. Flint McGlaughlin of Marketing Experiments likes to say this: “Clarity trumps persuasion”. Remember this.

Persuasion tricks work when done subtly and skillfully. Overdo it and you lose the sale. When you’re writing sales copy or doing presentations, the best way to persuade people is to use clarity. Give people enough information to make up their mind without being cheesy or using hype.

17. 87% of people believe everything if there’s a percentage in it

Psychology Of Colors

If you wanna make an eye catching ad or theme you're probably gonna have to read this.
But its very long and dull so i only took the good bits ( the bottom half of the section ) and posted it here. I hope this can come to some help to those who wanna make adverts in the future. Enjoy!


Psychology of Color: Black

Black is the color of authority and power, stability and strength. It is also the color associated with intelligence (doctorate in black robe; black horn rimmed glasses, etc.) Black clothes make people appear thinner. It's a somber color sometimes associated with evil (the cowboy in the black hat was almost always the "bad guy"). In the western hemisphere black is associated with grieving. Black is a serious color that evokes strong emotions; it is easy to overwhelm people with too much black.

Psychology of Color: White

For most of the world this is the color associated with purity (wedding dresses); cleanliness (doctors in white coats) and the safety of bright light (things go bump in the night ... not the bright sunshine!). It is also used to project the absence of color, or neutrality. In some eastern parts of the world, white is associated with mourning. White associated with creativity (white boards, blank slates). It is a compression of all the colors in the color spectrum.

Psychology of Color: Gray

Gray is most associated with the practical, timeless, middle-of-the-road, solid things in life. Too much gray leads to feeling mostly nothing; but a bit of gray will add that rock solid feeling to your product. Some shades of gray are associated with old age, death, taxes, depression or a lost sense of direction. Silver is an off-shoot of gray and often associated with giving a helping hand, strong character.

Psychology of Color: Red

If you want to draw attention, use red. It is often where the eye looks first. Red is the color of energy. It's associated with movement and excitement. People surrounded by red find their heart beating a little faster and often report feeling a bit out of breath. It's absolute the wrong color for a baby's room but perfect to get people excited. Wearing red clothes will make you appear a bit heavier and certainly more noticeable. (Some studies show red cars get more tickets but that maybe because the red car owners drive faster or the ticket giver notices the movement of the red car more prominently). Red is not a good color to over use but using a spot of red in just the right place is smart in some cases (one red accent in a otherwise neutral room draws the eye; a red tie with a navy blue suit and white shirts adds just the right amount of energy to draw the eye (no wonder it's the "uniform of the day" at the seats of government). Red is the symbol of life (red blooded life!) and, for this reason, it's the color worn by brides in China. Red is used at holidays that are about love and giving (red roses, Valentines hearts, Christmas, etc.) but the true color of love is pink. Pink is the most calming of all colors -- often our most dangerous criminals are housed in pink cells as studies show that color drains the energy and calms aggression. Think of pink as the color of romance, love, and gentle feelings, to be in the pink is to be soothed.

Psychology of Color: Blue

Ask people their favorite color and a clear majority will say blue. Much of the world is blue (skies, seas). Seeing the color blue actually causes the body to produce chemicals that are calming; but that isn't true of all shades of blue. Some shades (or too much blue) can send a cold and uncaring message. Many bedrooms are blue because it's calm, restful color. Over the ages blue has become associated with steadfastness, dependability, wisdom and loyalty (note how many uniforms are blue). People tend to be more productive in a blue room because they are calm and focused on the task at hand. Some studies are showing that weight lifters can lift more weight in a blue gym - in fact, nearly all sports are enhanced in blue surroundings.

Psychology of Color: Green

The color of growth, nature, and money. A calming color also that's very pleasing to the senses. Dark forest green is associated with terms like conservative, masculine and wealth. Hospitals use light green rooms because they too are found to be calming to patients. It is also the color associated with envy, good luck, generosity and fertility. It is the traditional color of peace, harmony, comfortable nurturing, support and well paced energy.

Psychology of Color: Yellow

Cheerful yellow the color of the sun, associated with laughter, happiness and good times. A person surrounded by yellow feels optimistic because the brain actually releases more seratonin (feel good chemical in the brain) when around this color. It is the color associated with optimism but be careful with yellow, when intense, it is the color of flames and studies show babies cry more in (bright) yellow rooms and tempers flare more around that color too. It has the power to speed up our metabolism and bring out some creative thoughts (legal tablets are yellow for good reason!). Yellow can be quickly overpowering if over-used, but used sparingly in the just the right place it can be an effective tool in marketing to greater sales. Some shades of yellow are associated with cowardice; but the more golden shades with the promise of better times.

Psychology of Color: Orange

The most flamboyant color on the planet! It's the color tied most this fun times, happy and energetic days, warmth and organic products. It is also associated with ambition. There is nothing even remotely calm associated with this color. Orange is associated with a new dawn in attitude.

Psychology of Color: Purple

What color were the robes of kings and queens? Yes, they were purple, our most royal color that is associated with wealth, prosperity, rich sophistication. This color stimulates the brain activity used in problem solving. However, when overused in a common setting it is associated with putting on airs and being artificial/ Use purple most carefully to lend an air of mystery, wisdom, and respect. Young adolescent girls are most likely to select nearly all shades of purple as their favorite color.


Psychology of Color: Brown

This color is most associated with reliability, stability, and friendship. More are more likely to select this as their favorite color. It's the color of the earth itself "terra firma" and what could represent stability better. It too is associated with things being natural or organic. Caution however, for in India it is the color of mourning.

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Basics on How to Use Color Together

Color psychology is complicated field of study and goes deep into the meaning of combining colors for a particular desired effect. We will broad brush some basics that may well enough for you to make good color choices for a web site with marketing in mind.

Monochromatic Color Scheme This is the use of a single color in varying shades. This can be a clean and interesting look on a web site. It's soothing and pleasing to the eye especially in the blue or green hues.

Complimentary Color Scheme This is using high contrast of color by selecting colors directly opposite from one another on the color wheel (such as pink and lime green). This puts a warm color with a cool color and is pleasing to the eye.

Triple Color Scheme This scheme uses three colors equally spaced from each other around a color wheel. It's popular with web designers and allows for a harmonious color scheme.

Color meanings

Color can influence our emotions, our actions and how we respond to various people, things and ideas. Much has been studied and written about color and its impact on our daily lives.

Many people believe that colors are powers, and that colored stones are especially powerful. Here are some of the meanings of colors and the energies contained in their corresponding stones.

Red symbolizes: action, confidence, courage, vitality

Red is the warmest of all colors. Red is the color most chosen by extroverts and one of the top picks of males. On the negative side red can mean temper or anger. In China, red is the color of prosperity and joy. Brides wear red and front doors are often painted red. Red is Tuesday's color. Red roses symbolize passionate love. Ruby rings should be worn on the left hand. Red is the color of Mars. This planet is known as the God of War.

Red Energy

Red is associated with fiery heat and warmth. It can also mean danger (burning).

Red is the color of blood, and as such has strong symbolism as life and vitality. It brings focus to the essence of life and living with emphasis on survival. Red is also the color of passion and lust.

Put some red in your life when you want:

• increased enthusiasm and interest
• more energy
• action and confidence to go after your dreams
• protection from fears and anxieties

Wearing Red

Wear a red accent piece when you want to present yourself as bold and dynamic. It can boost your confidence if you are attending a function or interview where you feel unsure of yourself.

If a woman wears a red dress it usually is associated with sex appeal.

Pink symbolizes: love, beauty

Pink is the color of universal love. Pink is a quiet color. Lovers of beauty favor pink. A pink carnation means "I will never forget you".

Pink Energy

Pink is a combination of red and white. The quality of energy in pink is determined by how much red is present. White is the potential for fullness, while red helps you to achieve that potential. Pink combines these energies. Shades of deep pink, such as magenta, are effective in neutralizing disorder and violence. Some prisons use limited deep pink tones to diffuse aggressive behaviour.

Pink provides feelings of caring, tenderness, self-worth and love, acceptance.

Put some pink in your life when you want:

• calm feelings
• to neutralize disorder
• relaxation
• acceptance, contentment

Wearing Pink

Wear pink when you want to present yourself as a peaceful, calm person who is not threatening. The softer shades are very feminine and darker shades will alleviate feelings of friction.

Brown symbolizes: earth, order, convention

People who prefer brown are often conventional and orderly. The negative meaning of brown can be a repressed personality or a lazy person. Brown is the color of the earth and is associated with the material side of life.

Brown Energy

Brown can mix into many surroundings. It is a mixture of red, blue and yellow and has many shades and tones - each producing a different effect. Brown can be a stabilizing color. The red in brown gives it practical energy while the yellow and blue add mental focus energies. Too much brown can make a dull effect. Brown gives a feeling of solidity, and allows one to stay in the background, unnoticed.

Some shades of brown create a warm, comfortable feeling of wholesomeness, naturalness and dependability.

Put some brown in your life when you want:

• a solid wholesome feeling
• to blend with the background
• a connection with natural earth and the stability this brings
• orderliness and convention

Wearing Brown

Wear brown clothing if you want to show no direction or attitude in particular. Brown is a disguise that can be used to effectively hide your true nature. Prior to the introduction of denim, brown was the color worn by manual workers.

Warm browns can be worn to exhibit a 'down to earth' feeling.

Orange symbolizes: vitality with endurance

Orange is a power color. It is one of the healing colors. It is said to increase the craving for food. It also stimulates enthusiasm and creativity. Orange means vitality with endurance. People who like orange are usually thoughtful and sincere. Lady luck's color is orange. I have been told that if a change of any kind is need in life, just burn an orange candle for 7 nights.

Orange Energy

While red is associated with fiery heat, orange is associated with the benign warmth of the sun. A dynamic color to be sure, orange offers a more thoughtful control than explosive red. Curiosity is a driving characteristic of orange, and with it comes exploration of new things.

Put some orange in your life when you want:

• to spice things up when you feel time is dragging
• to become more involved in something
• to increase creativity
• relief from things becoming too serious

Wearing Orange

Wearing orange during times of stress, or shock can help to balance your emotions. It can bring about the willingness to embrace new ideas with enjoyment and a sense of exploration and creative play.

Gold symbolizes: Wealth, prosperity, wisdom

t is no surprise that gold symbolizes wealth used wisely, but it is also the symbol of good health. People who favor the color gold are optimistic.

Gold Energy

The tibetan Buddhist believes in 5 sacred stones: the crystal for light, turquoise for infinity of sea and sky, coral for life and form, gold for the golden ray of the sun, silver for the light of the moon. Gold is intimately linked with Divinity and those gods associated with the Sun. It symbolizes wealth and success.

Put some gold in your life when you want:

• increased personal power
• relaxation and enjoyment of life
• good health
• success

Wearing Gold

Wearing gold in everyday life increases personal power, and promotes courage, confidence and willpower. Gold chains worn around the neck preserve health.

Yellow symbolizes: wisdom, joy, happiness, intellectual energy

The shade of yellow determines the meaning. Pure, bright and sunny yellow is the easiest color to see. People who are blind to other colors can usually see yellow. Yellow is full of creative and intellectual energy. Always use yellow note pads.

Yellow symbolizes wisdom. Yellow means joy and happiness. People of high intellect favor yellow. Yellow daffodils are a symbol of unrequited love. Sunday's color is yellow-gold.

Yellow Energy

Like the energy of a bright sunny day, yellow brings clarity and awareness. The shade of yellow determines its effect: Yellow-green can mean deceit, and creates a disoriented feeling. Orange-yellow imparts a sense of establishment. Clean light yellow clears the mind, making it active and alert.

Put some yellow in your life when you want:

• clarity for decision-making
• relief from 'burnout', panic, nervousness, exhaustion
• sharper memory and concentration skills
• protection from lethargy and depression during dull weather

Wearing Yellow

Wear yellow to present a cheery, uplifting effect. Use it around your office to help keep a clear your mind, and improve memory and decision making.

Green symbolizes: life, nature, fertility, well being

Green is the color of nature, fertility, life. Grass green is the most restful color. Green symbolizes self-respect and well being. Green is the color of balance. It also means learning, growth and harmony. Green is a safe color, if you don't know what color to use anywhere use green.

Green is favored by well balanced people. Green symbolizes the master healer and the life force. It often symbolizes money. It was believed green was healing for the eyes. Egyptians wore green eyeliner. Green eyeshades are still used. You should eat raw green foods for good health. Friday is the day of green. Green jade is a sacred stone of Asia.

Green Energy

Green contains the powerful energies of nature, growth, desire to expand or increase. Balance and a sense of order are found in the color green. Change and transformation is necessary for growth, and so this ability to sustain changes is also a part of the energy of green.

Put some green in your life when you want:

• a new state of balance
• feel a need for change or growth
• freedom to pursue new ideas
• protection from fears and anxieties connected with the demands of others

Wearing Green

Wear green when you want to overcome a sense of thwarted ambition. Green says growth - balance - harmony. It is a color of healthy relationships.

Blue symbolizes: youth, spirituality, truth, peace

Blue is the coolest color - the color of the sky, ocean, sleep, twilight. The ancient Egyptians used lapis lazuli to represent heaven. Blue symbolizes the Virgin Mary. A pure blue is the color of inspiration, sincerity and spirituality. Blue is often the chosen color by conservative people. Blue is the calming color. That makes it a wonderful color to use in the home, especially for babies. Blue is so soothing that is a good choice for pajamas. Dark blue is the color of truth and moderation. A blue iris means your friendship is very important to me. Wednesday's color is blue. Blue gemstones to wear to feel calm are blue sapphire and blue topaz. Lapis lazuli and azurite are said to heighten psychic power.

Turquoise is the symbol of youth, both the color and the gemstone. This color has a soothing affect. Turquoise is the color of communication. It contains the growth quality of green with the blue quality of communication. Turquoise has long been used in amulets to provide protection, health, confidence and strength.

Aqua is the color of high ideals.

Blue Energy

Blue gives a feeling of distance. Artists use it to to show perspective. This is a good way to understand the energy of the color blue - it allows us to look beyond and increase our perspective outward. It contains a cool vibration that is helpful to communication.

The vibration if blue can be used to open energy flow where it is blocked. Using blue to relax will encourage feelings of communication and peace.

Put some blue in your life when you want:

• calm and relaxation to counteract chaos or agitation
• to open the flow of communication
• to broaden your perspective in learning new information
• solitude and peace

Wearing Blue

Wear dark blues for a stable, calm conservative feeling. All shades of blue will help to make easy communication, whether it is with yourself or others. Use blue paper for notes when you want help in remembering a speech or other information.

Purple symbolizes: Royalty, magic, mystery

Purple is the color of good judgment. It is the color of people seeking spiritual fulfillment. It is said if you surround yourself with purple you will have peace of mind. Purple is a good color to use in meditation.

Purple has been used to symbolize magic and mystery, as well as royalty. Being the combination of red and blue, the warmest and coolest colors, purple is believed to be the ideal color. Most children love the color purple. Purple is the color most favored by artists. Thursday's color is purple.

Violet is the color of purpose. Violet is associated with the Crown chakra (This links individual and universal).

Violet Energy

Violet is a combination of blue and red. Red is a focusing, dynamic and active energy while blue is cooling, calming and expansive. Violet brings a new dynamic to the expansion of blue and the activity of red. Red brings practicality to the undirected expansiveness of the blue, and allows more creative energy to emerge. For this reason, violet is associated with imagination and inspiration.

Violet is an important energy for those who use blue and indigo skills in the psychic field. The red in violet offers a grounding effect.

Put some violet in your life when you want:

• to use your imagination to its fullest
• to re-balance your life
• to remove obstacles
• to calm overactivity or to energize from depression

Wearing Purple

Wear purple when you want to encourage fantasy, mystery and imagination.

Indigo symbolizes: intuition, meditation, deep contemplation

Indigo is the color of the deep midnight sky. It can have a negative effect when used during a depressed state, because it will deepen the mood. Indigo symbolizes a mystical borderland of wisdom, self-mastery and spiritual realization. While blue is the color of communication with others, indigo turns the blue inward, to increase personal thought, profound insights, and instant understandings. While blue can be fast, Indigo is almost instantaneous. Inventors use indigo skills for inspirations that seem to 'come out of the blue'.

Put some indigo in your life when you want:

• to focus on personal issues
• to develop intuition
• to step outside of everyday life for a new and interesting way of viewing a problem
• solitude and inner communication

White symbolizes: Purity, Cleanliness

White is the color of purity. Brides wear white in many countries, because white symbolizes a virgin. White means kindness. In some cultures white is worn at funerals. White is Monday's color. White daisies are a symbol of loyal love.

White Energy

Strictly speaking, white is not a color, but the manifestation of the presence of all color - the complete energy of light. It stands for wholeness and completion. In many cultures it represents openness and truth. White has a cold quality. It can provide clarity as its energy is complete.

White has purification vibrations and can be used to clear blocks from your path.

It holds the potential to move toward every other color and this makes it a good choice for new beginnings, and development in any direction.

Put some white in your life when you want:

• to clear clutter and obstacles away
• to start a fresh beginning
• to bring about mental clarity
• purification of thoughts or actions

Wearing White

Wear white to impart a pure, wholesome impression. Surround yourself with white if your surroundings feel cluttered and you want to refresh your mind.

Black symbolizes: Death, earth, stability

Black is the most misunderstood color. A black tie dinner is very formal and elegant. Women can wear that "must have little black dress" to the black tie dinner. Yet the bad guys wear black hats. Black symbolizes death in some cultures. Native Americans thought black was good because it was the color of soil, which gives life. Saturday's color is black.

Black Energy

Black is not a color, strictly speaking. It is the absence of all color. When people speak of opposites, it is usually in terms of black and white. Black, and its opposite white, represent polarities. Black absorbs all aspects of light. While white reveals, black conceals. It has come to mean hidden, fearful or bad experience. It is linked to the unknown or the unseen.

In times of fear and uncertainty black contains the energy of the threatening unknown. In a positive state, black is seen as a restful emptiness into which anything may emerge and disappear once again. It is also mysterious, providing a sense of potential and possibility.

Put some black in your life when you want:

• to become inconspicuous
• to open the door to mystery
• to prepare for the unknown
• a restful emptiness

Wearing Black

Dress in black if you want to become inconspicuous. Black is also used in clothing to make a bold statement of mystery and self control. Black clothing can say "Notice me but do not intrude."

Gray symbolizes: Sorrow, security, maturity

Gray is the color of sorrow. People who favor gray can be the lone wolf type or narrow-minded. Gray with more silver in it can be a very active color.

Native Americans associate gray with friendship. Gray is the symbol for security, maturity and dependability. It connotes responsibility and conservative practicality.

Gray Energy

Gray is the true neutral color. Its energy imparts void, emptiness, lack of movement, emotion, warmth and identifying characteristics. Because of this, gray can be restful. It has a detached and isolated feeling. Gray can have a cooling effect when placed next to other more vibrant colors. It has a stabilizing effect, making vibrant colors stand out while muting their vibration.

Put some gray in your life when you want:

• to emphasize your willingness to comply
• a neutral, non-invasive feeling
• to reduce the intense energy of another color
• to feel detached or isolated

Wearing Gray

Gray clothing suggests efficiency and is often used for this in the business world. Gray can also suggest lack of imagination, so should be used carefully. Gray will emphasize neutrality. Too much gray, or the wrong shades will suggest lack of character, initiative and detachment. Add a hint of another color to gray clothing to express efficiency with personality.

 

 

 

COLOURS AND THEORIES

Meaning of the Color Green

Green occupies more space in the spectrum visible to the human eye and is second only to blue as a favorite color. Green is the pervasive color in the natural world that is an ideal backdrop in interior design because we are so used to seeing it everywhere.

The natural greens, from forest to lime, are seen as tranquil and refreshing, with a natural balance of cool and warm (blue and yellow) undertones. Green is considered the color of peace and ecology. However, there is an "institutional" side to green, associated with illness or Government-issued that conjure up negative emotions as do the "slimy" or bilious greens.

How the color green affects us physically and mentally

* Soothing

* Relaxing mentally as well as physically

* Helps alleviate depression, nervousness and anxiety

* Offers a sense of renewal, self-control and harmony

Meaning of the Color Yellow

Yellow shines with optimism, enlightenment, and happiness. Shades of golden yellow carry the promise of a positive future. Yellow will advance from surrounding colors and instill optimism and energy, as well as spark creative thoughts.

How the color yellow affects us mentally and physically
* Mentally stimulating
* Stimulates the nervous system
* Activates memory
* Encourages communication

Meaning of the Color Orange

Orange, a close relative of red, sparks more controversy than any other hue. There is usually strong positive or negative association to orange and true orange generally elicits a stronger "love it" or "hate it" response than other colors. Fun and flamboyant orange radiates warmth and energy. Interestingly, some of the tones of orange such as terra cotta, peach or rust have very broad appeal.

How the color orange affects us mentally and physically

* Stimulates activity

* Stimulates appetite

* Encourages socialization

How Do You Feel About Orange?

There is usually strong positive or negative association to orange and a true orange color generally elicits a stronger "love it" or "hate it" response than any other color.

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Meaning of the Color Red

Red has more personal associations than any other color. Recognized as a stimulant red is inherently exciting and the amount of red is directly related to the level of energy perceived. Red draws attention and a keen use of red as an accent can immediately focus attention on a particular element.

How the color red affects us mentally and physically

* Increases enthusiasm

* Stimulates energy

* Encourages action and confidence

* A sense of protection from fears and anxiety

What Does The Color Red Mean To You?

The color red is strongly linked with two emotions--

1. Love- red roses, rosy red lips, red hearts, sexy red dress...

2. Aggression-seeing red, red in the face, fast red sports car, red power tie...

These emotions are quite opposite each other. I'm curious as to which of these emotions you most associate with the color red.

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Meaning of the Color Purple

Purple embodies the balance of red simulation and blue calm. This dichotomy can cause unrest or uneasiness unless the undertone is clearly defined at which point the purple takes on the characteristics of its undertone. A sense of mystic and royal qualities, purple is a color often well liked by very creative or eccentric types and is the favorite color of adolescent girls.

How the color purple affects us mentally and physically

* Uplifting

* Calming to mind and nerves

* Offers a sense of spirituality

* Encourages creativity

Meaning of the Color Brown

Brown says stability, reliability, and approachability. It is the color of our earth and is associated with all things natural or organic.

How the color brown affects us physically and mentally

* Feeling of wholesomeness

* Stability

* Connection with the earth

* Offers a sense orderliness

Meaning of the Color White

White projects purity, cleanliness, and neutrality. Doctors don white coats, brides traditionally were white gowns and a white picket fence surrounds a safe and happy home.

How the color white affects us mentally and physically

* aids mental clarity

* encourages us to clear clutter or obstacles

* evokes purification of thoughts or actions

* enables fresh beginnings

Meaning of the Color Gray

Gray is timeless, practical, and solid. A longstanding favorite suit color, gray can mix well with any color. Although well like and often worn, people rarely name gray as a favorite color possibly because Gray also is associated with loss or depression.

How the color gray affects us physically and mentally

* unsettling

* expectant

Meaning of the Color Black

Black is authoritative and powerful; because black can evoke strong emotions too much can be overwhelming. A classic color for clothing possibly because it makes the wearer appear thinner and more sophisticated.

How the color black affects us physically and mentally

* feeling inconspicuous

* a restful emptiness

* mysterious evoking a sense of potential and possibility.

COLOURS AND INTERNET TRADING

  Red

Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.

Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. In heraldry, red is used to indicate courage. It is a color found in many national flags.

Red brings text and images to the foreground. Use it as an accent color to stimulate people to make quick decisions; it is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet banners and websites. In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, 'Lady in Red', etc). Red is widely used to indicate danger (high voltage signs, traffic lights). This color is also commonly associated with energy, so you can use it when promoting energy drinks, games, cars, items related to sports and high physical activity.

Light red represents joy, sexuality, passion, sensitivity, and love.
Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness.
Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
Brown suggests stability and denotes masculine qualities.
Reddish-brown is associated with harvest and fall.

  Orange

Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.

To the human eye, orange is a very hot color, so it gives the sensation of heat. Nevertheless, orange is not as aggressive as red. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. It is highly accepted among young people. As a citrus color, orange is associated with healthy food and stimulates appetite. Orange is the color of fall and harvest. In heraldry, orange is symbolic of strength and endurance.

Orange has very high visibility, so you can use it to catch attention and highlight the most important elements of your design. Orange is very effective for promoting food products and toys.

Dark orange can mean deceit and distrust.
Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action.
Gold evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth. Gold often symbolizes high quality.

  Yellow

Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy.

Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. Bright, pure yellow is an attention getter, which is the reason taxicabs are painted this color. When overused, yellow may have a disturbing effect; it is known that babies cry more in yellow rooms. Yellow is seen before other colors when placed against black; this combination is often used to issue a warning. In heraldry, yellow indicates honor and loyalty. Later the meaning of yellow was connected with cowardice.

Use yellow to evoke pleasant, cheerful feelings. You can choose yellow to promote children's products and items related to leisure. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Men usually perceive yellow as a very lighthearted, 'childish' color, so it is not recommended to use yellow when selling prestigious, expensive products to men – nobody will buy a yellow business suit or a yellow Mercedes. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety. Light yellow tends to disappear into white, so it usually needs a dark color to highlight it. Shades of yellow are visually unappealing because they loose cheerfulness and become dingy.

Dull (dingy) yellow represents caution, decay, sickness, and jealousy.
Light yellow is associated with intellect, freshness, and joy.

  Green

Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.

Green has great healing power. It is the most restful color for the human eye; it can improve vision. Green suggests stability and endurance. Sometimes green denotes lack of experience; for example, a 'greenhorn' is a novice. In heraldry, green indicates growth and hope. Green, as opposed to red, means safety; it is the color of free passage in road traffic.

Use green to indicate safety when advertising drugs and medical products. Green is directly related to nature, so you can use it to promote 'green' products. Dull, darker green is commonly associated with money, the financial world, banking, and Wall Street.

Dark green is associated with ambition, greed, and jealousy.
Yellow-green can indicate sickness, cowardice, discord, and jealousy.
Aqua is associated with emotional healing and protection.
Olive green is the traditional color of peace.

  Blue

Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolize piety and sincerity.

You can use blue to promote products and services related to cleanliness (water purification filters, cleaning liquids, vodka), air and sky (airlines, airports, air conditioners), water and sea (sea voyages, mineral water). As opposed to emotionally warm colors like red, orange, and yellow; blue is linked to consciousness and intellect. Use blue to suggest precision when promoting high-tech products.

Blue is a masculine color; according to studies, it is highly accepted among males. Dark blue is associated with depth, expertise, and stability; it is a preferred color for corporate America.

Avoid using blue when promoting food and cooking, because blue suppresses appetite. When used together with warm colors like yellow or red, blue can create high-impact, vibrant designs; for example, blue-yellow-red is a perfect color scheme for a superhero.

Light blue is associated with health, healing, tranquility, understanding, and softness.
Dark blue represents knowledge, power, integrity, and seriousness.

  Purple

Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.

According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other colors. Purple is a very rare color in nature; some people consider it to be artificial.

Light purple is a good choice for a feminine design. You can use bright purple when promoting children's products.

Light purple evokes romantic and nostalgic feelings.

Dark purple evokes gloom and sad feelings. It can cause frustration.

  White

White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.

White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. White can represent a successful beginning. In heraldry, white depicts faith and purity.

In advertising, white is associated with coolness and cleanliness because it's the color of snow. You can use white to suggest simplicity in high-tech products. White is an appropriate color for charitable organizations; angels are usually imagined wearing white clothes. White is associated with hospitals, doctors, and sterility, so you can use white to suggest safety when promoting medical products. White is often associated with low weight, low-fat food, and dairy products.

  Black

Black is associated with power, elegance, formality, death, evil, and mystery.

Black is a mysterious color associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humor, 'black death'). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color (black tie, black Mercedes). In heraldry, black is the symbol of grief.

Black gives the feeling of perspective and depth, but a black background diminishes readability. A black suit or dress can make you look thinner. When designing for a gallery of art or photography, you can use a black or gray background to make the other colors stand out. Black contrasts well with bright colors. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme.

Color	Meaning
RED:	warmth, love, anger, danger, boldness, excitement, speed, strength, energy, determination, desire, courage
ORANGE:	cheerfulness, low cost, affordability, enthusiasm, stimulation, creativity, aggression
YELLOW:	attention-grabbing, comfort, liveliness, cowardliness, hunger, optimism, overwhelm, Summer, comfort, liveliness, intellect, happiness, energy
GREEN:	durability, reliability, environmental, luxurious, optimism, well-being, nature, calm, relaxation, Spring, safety, honesty, optimism, harmony, freshness
BLUE:	peace, professionalism, loyalty, reliability, honor, melancholia, boredom, coldness, Winter, depth, stability, professionalism,  honor, trust
PURPLE:	power, royalty, nobility, elegance, sophistication, artificial, luxury, mystery, royalty, elegance, magic
GRAY:	conservatism, traditionalism, intelligence, serious, dull, uninteresting
BROWN:	relaxing, confident, casual, reassuring, nature, earthy, solid, reliable, genuine, Autumn, endurance
BLACK:	Elegance, sophistication, formality, power, strength, illegality, depression, morbidity, night
WHITE:	Cleanliness, purity, newness, virginity, peace, innocence, simplicity, sterility, snow

 

Use in retail

Here are some ways in which colors are used in retail:

• Red: Creates urgency - often used in sales and impulse sales
• Green: Easy, calm - used to relax people
• Blue: Creates trust - used by financial institutions such as banks
• Navy blue: Cheaper - selling to price-sensitive
• Royal blue: Urgency - selling to impulse buyers
• Pink: Romantic - selling to women and girls
• Yellow: Grabbing attention - used in displays and windows
• Orange: Energizing - used to push for action, as in impulse buying
• Purple: Calm - used in anti-aging products
• Black: Power - selling luxury, aggressive products, or to impulse buyers