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Friday, January 6, 2012

Benjamin Franklin effect

The Benjamin Franklin effect



Basically, the Benjamin Franklin Effect is used to make an enemy like you.

Definition:

The Ben Franklin effect is a psychological finding: A person who has done someone a favor is more likely to do that person another favor than they would be if they had received a favor from that person. Similarly, one who harms another is more willing to harm them again than the victim is to retaliate.

Example: You liked somebody and you helped him. You will probably help him again if you think that he is a great guy, positive, helpful... Opposite is if you are screwing somebody around and he understands it very seriously and overreacts, you will do the same thing again.

Ben Franklin served in the Pennsylvania legislature in the 18th Century. In his autobiography, he explains how he dealt with the animosity of rival legislator:

"Having heard that he had in his library a certain very scarce and curious book, I wrote a note to him, expressing my desire of perusing that book, and requesting he would do me the favour of lending it to me for a few days. He sent it immediately, and I returned it in about a week with another note, expressing strongly my sense of the favor. When we next met in the House, he spoke to me (which he had never done before), and with great civility; and he ever after manifested a readiness to serve me on all occasions, so that we became great friends, and our friendship continued to his death."




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