Above the strategies and techniques that I teach, any time I am
working with an online marketer, it doesn’t matter what business
(self-branding information marketing, network marketing, affiliate
marketing, monetized blogging etc) the daily foundational focus of
their business needs to be built on the following 4 pillars.
1) No matter what happens; stick with it! The only way not to succeed is to give up.
Remind yourself everyday of the reasons you first began your
pursuit. I personally know myriads of people who became successful just
a few months after seriously being tempted to quit and give up.
Become convinced that you’re practically guaranteed to reach your
goals if you don’t give up. You might make changes to your business,
your offering, your marketing strategy etc but that’s part of the
process. Sticking with it for the long haul will get you there!
2) Commitment to daily self development
The temptation is to totally bypass this as it is seen as a
“non-revenue generating” function but don’t fall into that trap.
You’re business is your decision to invest your effort into something
that can dramatically impact your life.
Daily time taken for self development is a crucial step to remain
grounded, to grow and it is an investment into developing the “source”
of that effort. More people quit when faced with challenges as they
start out because they negate self-development.
3) Scheduling short-term objectives in the evening for the following day
You have big dreams, long-term aspirations and goals. You might
even have short term goals as well. Having said that, if you don’t
have short term objectives created so that when you wake up in the
morning you have things to start to run and do then you’re hamstrung
right out of the gate that day. If you want to be successful in this
business, you have to run it like a business not a hobby!
Get your list, mark it off and feel a great sense of accomplishment
when you do! In the initial building process, for many it can feel
overwhelming as you set up the mechanism that will generate your income
stream. You need to feel excited when you complete the tasks for that
day that brought you steps closer to making that your reality.
4) Be an unashamed, undeterred, sold out, balls-to-the-wall evangelist for your business, your offering and your brand!
I’ve discussed how to market without pissing people off and there
are definitely some rules of etiquette to follow when doing so but
understand this; your commitment to the passionate promotion of your
offering, your brand and what your business stands for is paramount to
your success. Know that you are going to piss people off regardless in
fact, if you aren’t annoying anyone then you’re probably way too
passive.
Having said that, if you are growing any online business to generate
revenue you need to have a balls to the wall attitude however there is
a common pitfall among most energetic and passionate marketers. Many
will try to shove their offer down everyone’s throat and when they
don’t respond positively, dismiss and write them off, leaving the
person with a bad taste in their mouth. The problem is that because
they don’t ask questions and listen to learn needs, they piss off two
other groups; potential marketing partners as well as the future
prospects that would convert.
Instead, market your personal brand, your business and your offering by energetically and passionately appealing to:
- prospects that have needs your business or offering can satisfy now
- when someone is “not interested” you make sure you don’t burn bridges to future sales
- while also searching out marketing & advertising partnerships….
Because you need to appeal to all three! Otherwise, along with
alienating the other 2/3rds of your market you’ll be killing your
branding and reputation.
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