If you wanna make an eye catching ad or
theme you're probably gonna have to read this. But its
very long and dull so i only took the good bits ( the bottom half of the
section ) and posted it here. I hope this can come to some help to those who
wanna make adverts in the future. Enjoy!
Psychology of Color: Black
Black is the color of authority and power, stability and strength. It is also
the color associated with intelligence (doctorate in black robe; black horn
rimmed glasses, etc.) Black clothes make people appear thinner. It's a somber
color sometimes associated with evil (the cowboy in the black hat was almost
always the "bad guy"). In the western hemisphere black is associated
with grieving. Black is a serious color that evokes strong emotions; it is easy
to overwhelm people with too much black.
Psychology of Color: White
For most of the world this is the color associated with purity (wedding
dresses); cleanliness (doctors in white coats) and the safety of bright light
(things go bump in the night ... not the bright sunshine!). It is also used to
project the absence of color, or neutrality. In some eastern parts of the
world, white is associated with mourning. White associated with creativity
(white boards, blank slates). It is a compression of all the colors in the
color spectrum.
Psychology of Color: Gray
Gray is most associated with the practical, timeless, middle-of-the-road, solid
things in life. Too much gray leads to feeling mostly nothing; but a bit of
gray will add that rock solid feeling to your product. Some shades of gray are
associated with old age, death, taxes, depression or a lost sense of direction.
Silver is an off-shoot of gray and often associated with giving a helping hand,
strong character.
Psychology of Color: Red
If you want to draw attention, use red. It is often where the eye looks first.
Red is the color of energy. It's associated with movement and excitement.
People surrounded by red find their heart beating a little faster and often
report feeling a bit out of breath. It's absolute the wrong color for a baby's
room but perfect to get people excited. Wearing red clothes will make you
appear a bit heavier and certainly more noticeable. (Some studies show red cars
get more tickets but that maybe because the red car owners drive faster or the
ticket giver notices the movement of the red car more prominently). Red is not
a good color to over use but using a spot of red in just the right place is
smart in some cases (one red accent in a otherwise neutral room draws the eye;
a red tie with a navy blue suit and white shirts adds just the right amount of
energy to draw the eye (no wonder it's the "uniform of the day" at
the seats of government). Red is the symbol of life (red blooded life!) and,
for this reason, it's the color worn by brides in China. Red is used at
holidays that are about love and giving (red roses, Valentines hearts,
Christmas, etc.) but the true color of love is pink. Pink is the most calming
of all colors -- often our most dangerous criminals are housed in pink cells as
studies show that color drains the energy and calms aggression. Think of pink
as the color of romance, love, and gentle feelings, to be in the pink is to be
soothed.
Psychology of Color: Blue
Ask people their favorite color and a clear majority will say blue. Much of the
world is blue (skies, seas). Seeing the color blue actually causes the body to
produce chemicals that are calming; but that isn't true of all shades of blue.
Some shades (or too much blue) can send a cold and uncaring message. Many
bedrooms are blue because it's calm, restful color. Over the ages blue has
become associated with steadfastness, dependability, wisdom and loyalty (note
how many uniforms are blue). People tend to be more productive in a blue room
because they are calm and focused on the task at hand. Some studies are showing
that weight lifters can lift more weight in a blue gym - in fact, nearly all
sports are enhanced in blue surroundings.
Psychology of Color: Green
The color of growth, nature, and money. A calming color also that's very
pleasing to the senses. Dark forest green is associated with terms like
conservative, masculine and wealth. Hospitals use light green rooms because
they too are found to be calming to patients. It is also the color associated
with envy, good luck, generosity and fertility. It is the traditional color of
peace, harmony, comfortable nurturing, support and well paced energy.
Psychology of Color: Yellow
Cheerful yellow the color of the sun, associated with laughter, happiness and
good times. A person surrounded by yellow feels optimistic because the brain
actually releases more seratonin (feel good chemical in the brain) when around
this color. It is the color associated with optimism but be careful with yellow,
when intense, it is the color of flames and studies show babies cry more in
(bright) yellow rooms and tempers flare more around that color too. It has the
power to speed up our metabolism and bring out some creative thoughts (legal
tablets are yellow for good reason!). Yellow can be quickly overpowering if
over-used, but used sparingly in the just the right place it can be an
effective tool in marketing to greater sales. Some shades of yellow are
associated with cowardice; but the more golden shades with the promise of
better times.
Psychology of Color: Orange
The most flamboyant color on the planet! It's the color tied most this fun
times, happy and energetic days, warmth and organic products. It is also
associated with ambition. There is nothing even remotely calm associated with
this color. Orange is associated with a new dawn in attitude.
Psychology of Color: Purple
What color were the robes of kings and queens? Yes, they were purple, our most
royal color that is associated with wealth, prosperity, rich sophistication.
This color stimulates the brain activity used in problem solving. However, when
overused in a common setting it is associated with putting on airs and being
artificial/ Use purple most carefully to lend an air of mystery, wisdom, and respect.
Young adolescent girls are most likely to select nearly all shades of purple as
their favorite color.
Psychology of Color: Brown
This color is most associated with reliability, stability, and friendship. More
are more likely to select this as their favorite color. It's the color of the
earth itself "terra firma" and what could represent stability better.
It too is associated with things being natural or organic. Caution however, for
in India it is the color of mourning.
----------------------------------------------------------------------
Basics on How to Use Color Together
Color psychology is complicated field of study and goes deep into the meaning
of combining colors for a particular desired effect. We will broad brush some
basics that may well enough for you to make good color choices for a web site
with marketing in mind.
Monochromatic Color Scheme This is the use of a single color in varying shades.
This can be a clean and interesting look on a web site. It's soothing and
pleasing to the eye especially in the blue or green hues.
Complimentary Color Scheme This is using high contrast of color by selecting
colors directly opposite from one another on the color wheel (such as pink and
lime green). This puts a warm color with a cool color and is pleasing to the
eye.
Triple Color Scheme This scheme uses three colors equally spaced from each
other around a color wheel. It's popular with web designers and allows for a
harmonious color scheme.
Color can influence our emotions, our actions and how we respond to various
people, things and ideas. Much has been studied and written about color and its
impact on our daily lives.
Many people believe that colors are powers, and that colored stones are especially
powerful. Here are some of the meanings of colors and the energies contained in
their corresponding stones.
Red symbolizes: action, confidence, courage, vitality
Red is the warmest of all colors. Red is the color most chosen by extroverts
and one of the top picks of males. On the negative side red can mean temper or
anger. In China,
red is the color of prosperity and joy. Brides wear red and front doors are
often painted red. Red is Tuesday's color. Red roses symbolize passionate love.
Ruby rings should be worn on the left hand. Red is the color of Mars. This
planet is known as the God of War.
Red Energy
Red is associated with fiery heat and warmth. It can also mean danger
(burning).
Red is the color of blood, and as such has strong symbolism as life and
vitality. It brings focus to the essence of life and living with emphasis on
survival. Red is also the color of passion and lust.
Put some red in your life when you want:
increased enthusiasm and
interest
more energy
action and confidence to
go after your dreams
protection from fears and
anxieties
Wearing Red
Wear a red accent piece when you want to present yourself as bold and
dynamic. It can boost your confidence if you are attending a function or
interview where you feel unsure of yourself.
If a woman wears a red dress it usually is associated with sex appeal.
Pink symbolizes: love, beauty
Pink is the color of universal love. Pink is a quiet color. Lovers of beauty
favor pink. A pink carnation means "I will never forget you".
Pink Energy
Pink is a combination of red and white. The quality of energy in pink is
determined by how much red is present. White is the potential for fullness,
while red helps you to achieve that potential. Pink combines these energies.
Shades of deep pink, such as magenta, are effective in neutralizing disorder
and violence. Some prisons use limited deep pink tones to diffuse aggressive
behaviour.
Pink provides feelings of caring, tenderness, self-worth and love,
acceptance.
Put some pink in your life when you want:
calm feelings
to neutralize disorder
relaxation
acceptance, contentment
Wearing Pink
Wear pink when you want to present yourself as a peaceful, calm person who
is not threatening. The softer shades are very feminine and darker shades will
alleviate feelings of friction.
Brown symbolizes: earth, order, convention
People who prefer brown are often conventional and orderly. The negative
meaning of brown can be a repressed personality or a lazy person. Brown is the
color of the earth and is associated with the material side of life.
Brown Energy
Brown can mix into many surroundings. It is a mixture of red, blue and
yellow and has many shades and tones - each producing a different effect. Brown
can be a stabilizing color. The red in brown gives it practical energy while
the yellow and blue add mental focus energies. Too much brown can make a dull
effect. Brown gives a feeling of solidity, and allows one to stay in the
background, unnoticed.
Some shades of brown create a warm, comfortable feeling of wholesomeness,
naturalness and dependability.
Put some brown in your life when you want:
a solid wholesome feeling
to blend with the
background
a connection with natural
earth and the stability this brings
orderliness and convention
Wearing Brown
Wear brown clothing if you want to show no direction or attitude in
particular. Brown is a disguise that can be used to effectively hide your true
nature. Prior to the introduction of denim, brown was the color worn by manual
workers.
Warm browns can be worn to exhibit a 'down to earth' feeling.
Orange
symbolizes: vitality with endurance
Orange is a
power color. It is one of the healing colors. It is said to increase the
craving for food. It also stimulates enthusiasm and creativity. Orange means vitality
with endurance. People who like orange are usually thoughtful and sincere. Lady
luck's color is orange. I have been told that if a change of any kind is need
in life, just burn an orange candle for 7 nights.
Orange Energy
While red is associated with fiery heat, orange is associated with the
benign warmth of the sun. A dynamic color to be sure, orange offers a more
thoughtful control than explosive red. Curiosity is a driving characteristic of
orange, and with it comes exploration of new things.
Put some orange in your life when you want:
to spice things up when
you feel time is dragging
to become more involved in
something
to increase creativity
relief from things
becoming too serious
Wearing Orange
Wearing orange during times of stress, or shock can help to balance your
emotions. It can bring about the willingness to embrace new ideas with
enjoyment and a sense of exploration and creative play.
Gold symbolizes: Wealth, prosperity, wisdom
t is no surprise that gold symbolizes wealth used wisely, but it is also the
symbol of good health. People who favor the color gold are optimistic.
Gold Energy
The tibetan Buddhist believes in 5 sacred stones: the crystal for light,
turquoise for infinity of sea and sky, coral for life and form, gold for the
golden ray of the sun, silver for the light of the moon. Gold is intimately
linked with Divinity and those gods associated with the Sun. It symbolizes
wealth and success.
Put some gold in your life when you want:
increased personal power
relaxation and enjoyment
of life
good health
success
Wearing Gold
Wearing gold in everyday life increases personal power, and promotes
courage, confidence and willpower. Gold chains worn around the neck preserve
health.
Yellow symbolizes: wisdom, joy, happiness, intellectual energy
The shade of yellow determines the meaning. Pure, bright and sunny yellow is
the easiest color to see. People who are blind to other colors can usually see
yellow. Yellow is full of creative and intellectual energy. Always use yellow
note pads.
Yellow symbolizes wisdom. Yellow means joy and happiness. People of high
intellect favor yellow. Yellow daffodils are a symbol of unrequited love.
Sunday's color is yellow-gold.
Yellow Energy
Like the energy of a bright sunny day, yellow brings clarity and awareness.
The shade of yellow determines its effect: Yellow-green can mean deceit, and
creates a disoriented feeling. Orange-yellow imparts a sense of establishment.
Clean light yellow clears the mind, making it active and alert.
Put some yellow in your life when you want:
clarity for
decision-making
relief from 'burnout',
panic, nervousness, exhaustion
sharper memory and
concentration skills
protection from lethargy
and depression during dull weather
Wearing Yellow
Wear yellow to present a cheery, uplifting effect. Use it around your office
to help keep a clear your mind, and improve memory and decision making.
Green symbolizes: life, nature, fertility, well being
Green is the color of nature, fertility, life. Grass green is the most
restful color. Green symbolizes self-respect and well being. Green is the color
of balance. It also means learning, growth and harmony. Green is a safe color,
if you don't know what color to use anywhere use green.
Green is favored by well balanced people. Green symbolizes the master healer
and the life force. It often symbolizes money. It was believed green was
healing for the eyes. Egyptians wore green eyeliner. Green eyeshades are still
used. You should eat raw green foods for good health. Friday is the day of
green. Green jade is a sacred stone of Asia.
Green Energy
Green contains the powerful energies of nature, growth, desire to expand or
increase. Balance and a sense of order are found in the color green. Change and
transformation is necessary for growth, and so this ability to sustain changes
is also a part of the energy of green.
Put some green in your life when you want:
a new state of balance
feel a need for change or
growth
freedom to pursue new
ideas
protection from fears and
anxieties connected with the demands of others
Wearing Green
Wear green when you want to overcome a sense of thwarted ambition. Green
says growth - balance - harmony. It is a color of healthy relationships.
Blue symbolizes: youth, spirituality, truth, peace
Blue is the coolest color - the color of the sky, ocean, sleep, twilight.
The ancient Egyptians used lapis lazuli to represent heaven. Blue symbolizes
the Virgin Mary. A pure blue is the color of inspiration, sincerity and
spirituality. Blue is often the chosen color by conservative people. Blue is
the calming color. That makes it a wonderful color to use in the home,
especially for babies. Blue is so soothing that is a good choice for pajamas.
Dark blue is the color of truth and moderation. A blue iris means your
friendship is very important to me. Wednesday's color is blue. Blue gemstones
to wear to feel calm are blue sapphire and blue topaz. Lapis lazuli and azurite
are said to heighten psychic power.
Turquoise is the symbol of youth, both the color and the gemstone.
This color has a soothing affect. Turquoise is the color of communication. It
contains the growth quality of green with the blue quality of communication.
Turquoise has long been used in amulets to provide protection, health,
confidence and strength.
Aqua is the color of high ideals.
Blue Energy
Blue gives a feeling of distance. Artists use it to to show perspective.
This is a good way to understand the energy of the color blue - it allows us to
look beyond and increase our perspective outward. It contains a cool vibration
that is helpful to communication.
The vibration if blue can be used to open energy flow where it is blocked.
Using blue to relax will encourage feelings of communication and peace.
Put some blue in your life when you want:
calm and relaxation to
counteract chaos or agitation
to open the flow of
communication
to broaden your
perspective in learning new information
solitude and peace
Wearing Blue
Wear dark blues for a stable, calm conservative feeling. All shades of blue
will help to make easy communication, whether it is with yourself or others.
Use blue paper for notes when you want help in remembering a speech or other
information.
Purple symbolizes: Royalty, magic, mystery
Purple is the color of good judgment. It is the color of people seeking
spiritual fulfillment. It is said if you surround yourself with purple you will
have peace of mind. Purple is a good color to use in meditation.
Purple has been used to symbolize magic and mystery, as well as royalty.
Being the combination of red and blue, the warmest and coolest colors, purple
is believed to be the ideal color. Most children love the color purple. Purple
is the color most favored by artists. Thursday's color is purple.
Violet is the color of purpose. Violet is associated with the Crown
chakra (This links individual and universal).
Violet Energy
Violet is a combination of blue and red. Red is a focusing, dynamic and
active energy while blue is cooling, calming and expansive. Violet brings a new
dynamic to the expansion of blue and the activity of red. Red brings practicality
to the undirected expansiveness of the blue, and allows more creative energy to
emerge. For this reason, violet is associated with imagination and inspiration.
Violet is an important energy for those who use blue and indigo skills in
the psychic field. The red in violet offers a grounding effect.
Put some violet in your life when you want:
to use your imagination to
its fullest
to re-balance your life
to remove obstacles
to calm overactivity or to
energize from depression
Wearing Purple
Wear purple when you want to encourage fantasy, mystery and imagination.
Indigo symbolizes: intuition, meditation, deep contemplation
Indigo is the color of the deep midnight sky. It can have a negative effect
when used during a depressed state, because it will deepen the mood. Indigo
symbolizes a mystical borderland of wisdom, self-mastery and spiritual
realization. While blue is the color of communication with others, indigo turns
the blue inward, to increase personal thought, profound insights, and instant understandings.
While blue can be fast, Indigo is almost instantaneous. Inventors use indigo
skills for inspirations that seem to 'come out of the blue'.
Put some indigo in your life when you want:
to focus on personal
issues
to develop intuition
to step outside of
everyday life for a new and interesting way of viewing a problem
solitude and inner
communication
White symbolizes: Purity, Cleanliness
White is the color of purity. Brides wear white in many countries, because
white symbolizes a virgin. White means kindness. In some cultures white is worn
at funerals. White is Monday's color. White daisies are a symbol of loyal love.
White Energy
Strictly speaking, white is not a color, but the manifestation of the
presence of all color - the complete energy of light. It stands for wholeness
and completion. In many cultures it represents openness and truth. White has a
cold quality. It can provide clarity as its energy is complete.
White has purification vibrations and can be used to clear blocks from your
path.
It holds the potential to move toward every other color and this makes it a
good choice for new beginnings, and development in any direction.
Put some white in your life when you want:
to clear clutter and
obstacles away
to start a fresh
beginning
to bring about mental
clarity
purification of thoughts
or actions
Wearing White
Wear white to impart a pure, wholesome impression. Surround yourself with
white if your surroundings feel cluttered and you want to refresh your mind.
Black symbolizes: Death, earth, stability
Black is the most misunderstood color. A black tie dinner is very formal and
elegant. Women can wear that "must have little black dress" to the
black tie dinner. Yet the bad guys wear black hats. Black symbolizes death in
some cultures. Native Americans thought black was good because it was the color
of soil, which gives life. Saturday's color is black.
Black Energy
Black is not a color, strictly speaking. It is the absence of all color.
When people speak of opposites, it is usually in terms of black and white.
Black, and its opposite white, represent polarities. Black absorbs all aspects
of light. While white reveals, black conceals. It has come to mean hidden,
fearful or bad experience. It is linked to the unknown or the unseen.
In times of fear and uncertainty black contains the energy of the
threatening unknown. In a positive state, black is seen as a restful emptiness
into which anything may emerge and disappear once again. It is also mysterious,
providing a sense of potential and possibility.
Put some black in your life when you want:
to become inconspicuous
to open the door to
mystery
to prepare for the
unknown
a restful emptiness
Wearing Black
Dress in black if you want to become inconspicuous. Black is also used in
clothing to make a bold statement of mystery and self control. Black clothing
can say "Notice me but do not intrude."
Gray symbolizes: Sorrow, security, maturity
Gray is the color of sorrow. People who favor gray can be the lone wolf type
or narrow-minded. Gray with more silver in it can be a very active color.
Native Americans associate gray with friendship. Gray is the symbol for
security, maturity and dependability. It connotes responsibility and
conservative practicality.
Gray Energy
Gray is the true neutral color. Its energy imparts void, emptiness, lack of
movement, emotion, warmth and identifying characteristics. Because of this,
gray can be restful. It has a detached and isolated feeling. Gray can have a
cooling effect when placed next to other more vibrant colors. It has a
stabilizing effect, making vibrant colors stand out while muting their
vibration.
Put some gray in your life when you want:
to emphasize your
willingness to comply
a neutral, non-invasive
feeling
to reduce the intense
energy of another color
to feel detached or
isolated
Wearing Gray
Gray clothing suggests efficiency and is often used for this in the business
world. Gray can also suggest lack of imagination, so should be used carefully.
Gray will emphasize neutrality. Too much gray, or the wrong shades will suggest
lack of character, initiative and detachment. Add a hint of another color to
gray clothing to express efficiency with personality.
COLOURS AND THEORIES
Meaning of the Color Green
Green occupies more space in the spectrum visible
to the human eye and is second only to blue as a favorite color. Green is the
pervasive color in the natural world that is an ideal backdrop in interior
design because we are so used to seeing it everywhere.
The natural greens, from forest to lime, are seen as tranquil and refreshing,
with a natural balance of cool and warm (blue and yellow) undertones. Green is
considered the color of peace and ecology. However, there is an
"institutional" side to green, associated with illness or Government-issued
that conjure up negative emotions as do the "slimy" or bilious
greens.
How the color green affects us physically and mentally
* Soothing
* Relaxing mentally as well as physically
* Helps alleviate depression, nervousness and anxiety
* Offers a sense of renewal, self-control and harmony
Meaning of the Color Yellow
Yellow shines with optimism, enlightenment,
and happiness. Shades of golden yellow carry the promise of a positive future.
Yellow will advance from surrounding colors and instill optimism and energy, as
well as spark creative thoughts.
How the color yellow affects us mentally and physically
* Mentally stimulating
* Stimulates the nervous system
* Activates memory
* Encourages communication
Meaning of the Color Orange
Orange,
a close relative of red, sparks more controversy than any other hue. There is
usually strong positive or negative association to orange and true orange
generally elicits a stronger "love it" or "hate it"
response than other colors. Fun and flamboyant orange radiates warmth and
energy. Interestingly, some of the tones of orange such as terra cotta, peach
or rust have very broad appeal.
How the color orange affects us mentally and physically
* Stimulates activity
* Stimulates appetite
* Encourages socialization
How Do You Feel About Orange?
There is usually strong positive or negative association to orange and
a true orange color generally elicits a stronger "love it" or
"hate it" response than any other color.
Red has more personal associations than any
other color. Recognized as a stimulant red is inherently exciting and the
amount of red is directly related to the level of energy perceived. Red draws
attention and a keen use of red as an accent can immediately focus attention on
a particular element.
How the color red affects us mentally and physically
* Increases enthusiasm
* Stimulates energy
* Encourages action and confidence
* A sense of protection from fears and anxiety
What Does The Color Red Mean To You?
The color red is strongly linked with two emotions--
1. Love- red roses, rosy red lips, red hearts, sexy red dress...
2. Aggression-seeing red, red in the face, fast red sports car, red power
tie...
These emotions are quite opposite each other. I'm curious as to which of these
emotions you most associate with the color red.
Purple embodies the balance of red simulation
and blue calm. This dichotomy can cause unrest or uneasiness unless the
undertone is clearly defined at which point the purple takes on the
characteristics of its undertone. A sense of mystic and royal qualities, purple
is a color often well liked by very creative or eccentric types and is the
favorite color of adolescent girls.
How the color purple affects us mentally and physically
* Uplifting
* Calming to mind and nerves
* Offers a sense of spirituality
* Encourages creativity
Meaning of the Color Brown
Brown says stability, reliability, and approachability. It
is the color of our earth and is associated with all things natural or organic.
How the color brown affects us physically and mentally
* Feeling of wholesomeness
* Stability
* Connection with the earth
* Offers a sense orderliness
Meaning of the Color White
White projects purity, cleanliness, and
neutrality. Doctors don white coats, brides traditionally were white gowns and
a white picket fence surrounds a safe and happy home.
How the color white affects us mentally and physically
* aids mental clarity
* encourages us to clear clutter or obstacles
* evokes purification of thoughts or actions
* enables fresh beginnings
Meaning of the Color Gray
Gray is timeless, practical, and solid. A
longstanding favorite suit color, gray can mix well with any color. Although
well like and often worn, people rarely name gray as a favorite color possibly
because Gray also is associated with loss or depression.
How the color gray affects us physically and mentally
* unsettling
* expectant
Meaning of the Color Black
Black is authoritative and powerful; because
black can evoke strong emotions too much can be overwhelming. A classic color
for clothing possibly because it makes the wearer appear thinner and more
sophisticated.
How the color black affects us physically and mentally
* feeling inconspicuous
* a restful emptiness
* mysterious evoking a sense of potential and possibility.
COLOURS AND
INTERNET TRADING
Red
Red is the color of fire and blood, so it is associated with energy, war,
danger, strength, power, determination as well as passion, desire, and love.
Red is a very emotionally intense color. It enhances human metabolism,
increases respiration rate, and raises blood pressure. It has very high
visibility, which is why stop signs, stoplights, and fire equipment are usually
painted red. In heraldry, red is used to indicate courage. It is a color found
in many national flags.
Red brings text and images to the foreground. Use it as an accent color to
stimulate people to make quick decisions; it is a perfect color for 'Buy Now'
or 'Click Here' buttons on Internet banners and websites. In advertising, red
is often used to evoke erotic feelings (red lips, red nails, red-light
districts, 'Lady in Red', etc). Red is widely used to indicate danger (high
voltage signs, traffic lights). This color is also commonly associated with
energy, so you can use it when promoting energy drinks, games, cars, items
related to sports and high physical activity.
Light red represents joy, sexuality, passion,
sensitivity, and love. Pink signifies romance, love, and friendship. It denotes feminine
qualities and passiveness. Dark red is associated with vigor, willpower, rage, anger, leadership,
courage, longing, malice, and wrath. Brown suggests stability and denotes masculine qualities. Reddish-brown is associated with harvest and fall.
Orange
Orange
combines the energy of red and the happiness of yellow. It is associated with
joy, sunshine, and the tropics. Orange
represents enthusiasm, fascination, happiness, creativity, determination,
attraction, success, encouragement, and stimulation.
To the human eye, orange is a very hot color, so it gives the sensation of
heat. Nevertheless, orange is not as aggressive as red. Orange increases oxygen supply to the brain,
produces an invigorating effect, and stimulates mental activity. It is highly
accepted among young people. As a citrus color, orange is associated with
healthy food and stimulates appetite. Orange
is the color of fall and harvest. In heraldry, orange is symbolic of strength
and endurance.
Orange has
very high visibility, so you can use it to catch attention and highlight the
most important elements of your design. Orange
is very effective for promoting food products and toys.
Dark orange can mean deceit and distrust. Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression,
and thirst for action. Gold evokes the feeling of prestige. The meaning of gold is
illumination, wisdom, and wealth. Gold often symbolizes high quality.
Yellow
Yellow is the color of sunshine. It's associated with joy, happiness,
intellect, and energy.
Yellow produces a warming effect, arouses cheerfulness, stimulates mental
activity, and generates muscle energy. Yellow is often associated with food.
Bright, pure yellow is an attention getter, which is the reason taxicabs are
painted this color. When overused, yellow may have a disturbing effect; it is
known that babies cry more in yellow rooms. Yellow is seen before other colors
when placed against black; this combination is often used to issue a warning.
In heraldry, yellow indicates honor and loyalty. Later the meaning of yellow
was connected with cowardice.
Use yellow to evoke pleasant, cheerful feelings. You can choose yellow to
promote children's products and items related to leisure. Yellow is very
effective for attracting attention, so use it to highlight the most important
elements of your design. Men usually perceive yellow as a very lighthearted,
'childish' color, so it is not recommended to use yellow when selling
prestigious, expensive products to men – nobody will buy a yellow business suit
or a yellow Mercedes. Yellow is an unstable and spontaneous color, so avoid
using yellow if you want to suggest stability and safety. Light yellow tends to
disappear into white, so it usually needs a dark color to highlight it. Shades
of yellow are visually unappealing because they loose cheerfulness and become
dingy.
Dull (dingy) yellow represents caution, decay,
sickness, and jealousy. Light yellow is associated with intellect, freshness, and joy.
Green
Green is the color of nature. It symbolizes growth, harmony, freshness, and
fertility. Green has strong emotional correspondence with safety. Dark green is
also commonly associated with money.
Green has great healing power. It is the most restful color for the human
eye; it can improve vision. Green suggests stability and endurance. Sometimes
green denotes lack of experience; for example, a 'greenhorn' is a novice. In
heraldry, green indicates growth and hope. Green, as opposed to red, means
safety; it is the color of free passage in road traffic.
Use green to indicate safety when advertising drugs and medical products.
Green is directly related to nature, so you can use it to promote 'green'
products. Dull, darker green is commonly associated with money, the financial
world, banking, and Wall Street.
Dark green is associated with ambition, greed, and
jealousy. Yellow-green can indicate sickness, cowardice, discord, and jealousy. Aqua is associated with emotional healing and protection. Olive green is the traditional color of peace.
Blue
Blue is the color of the sky and sea. It is often associated with depth and
stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence,
faith, truth, and heaven.
Blue is considered beneficial to the mind and body. It slows human
metabolism and produces a calming effect. Blue is strongly associated with
tranquility and calmness. In heraldry, blue is used to symbolize piety and
sincerity.
You can use blue to promote products and services related to cleanliness (water
purification filters, cleaning liquids, vodka), air and sky (airlines,
airports, air conditioners), water and sea (sea voyages, mineral water). As
opposed to emotionally warm colors like red, orange, and yellow; blue is linked
to consciousness and intellect. Use blue to suggest precision when promoting
high-tech products.
Blue is a masculine color; according to studies, it is highly accepted among
males. Dark blue is associated with depth, expertise, and stability; it is a
preferred color for corporate America.
Avoid using blue when promoting food and cooking, because blue suppresses
appetite. When used together with warm colors like yellow or red, blue can
create high-impact, vibrant designs; for example, blue-yellow-red is a perfect
color scheme for a superhero.
Light blue is associated with health, healing,
tranquility, understanding, and softness. Dark blue represents knowledge, power, integrity, and seriousness.
Purple
Purple combines the stability of blue and the energy of red. Purple is
associated with royalty. It symbolizes power, nobility, luxury, and ambition.
It conveys wealth and extravagance. Purple is associated with wisdom, dignity,
independence, creativity, mystery, and magic.
According to surveys, almost 75 percent of pre-adolescent children prefer
purple to all other colors. Purple is a very rare color in nature; some people
consider it to be artificial.
Light purple is a good choice for a feminine design. You can use bright
purple when promoting children's products.
Light purple evokes romantic and nostalgic feelings.
Dark purple evokes gloom and sad feelings. It can cause frustration.
White
White is associated with light, goodness, innocence, purity, and virginity.
It is considered to be the color of perfection.
White means safety, purity, and cleanliness. As opposed to black, white
usually has a positive connotation. White can represent a successful beginning.
In heraldry, white depicts faith and purity.
In advertising, white is associated with coolness and cleanliness because
it's the color of snow. You can use white to suggest simplicity in high-tech
products. White is an appropriate color for charitable organizations; angels
are usually imagined wearing white clothes. White is associated with hospitals,
doctors, and sterility, so you can use white to suggest safety when promoting
medical products. White is often associated with low weight, low-fat food, and
dairy products.
Black
Black is associated with power, elegance, formality, death, evil, and
mystery.
Black is a mysterious color associated with fear and the unknown (black
holes). It usually has a negative connotation (blacklist, black humor, 'black
death'). Black denotes strength and authority; it is considered to be a very
formal, elegant, and prestigious color (black tie, black Mercedes). In
heraldry, black is the symbol of grief.
Black gives the feeling of perspective and depth, but a black background
diminishes readability. A black suit or dress can make you look thinner. When
designing for a gallery of art or photography, you can use a black or gray
background to make the other colors stand out. Black contrasts well with bright
colors. Combined with red or orange – other very powerful colors – black gives
a very aggressive color scheme.
In social psychology, the boomerang effect is
"the theory of psychological reactance (that people act to protect their
sense of freedom) that is supported by experiments showing that attempts to
restrict a person's freedom often produce an anticonformity "boomerang
effect". Boomerang effect can also represent “condition when one person or
more feel that they owe you service for service, so technically if you helped
them you will have better chances to get there help in the crucial moments.
How can this be used in Social Engineering?
I – Boomerang as counter-attack
First definition is typical example when your parent
prohibits you something, you may develop your defensive mechanism in the other
direction and start to love what was prohibited.
Example from my life:
My father always prohibited me to train taekwondo when I was
a kid. He was always talking about brutality and non-humanity of that sport and
so on… I started to train when I was 18, and now I am member of Serbian
national taekwondo team. And as the consequence of resist, I became person that
has 100% opponentive behaviour from my
father. He loves family, I don’t; he hates computers and hacking, I like it; he
dislikes taekwondo, I train every day; he likes to drive, I don’t; he hates
science, I realize science as the part of my life…
Now SE example:
You want to manipulate person, but you know that you are
dealing with counter attacker. If your female friend has boring boyfriend and
you want her to break up with him, you may constantly repeat that she should be
with him, and support your theory with many different and boring sentences. Or
the best you can do is to say that you are 100% sure that she will always be his
slut if you want to be vulgar. It will pay off in the end.
II – Boomerang as “something for something”
This is when you do something to somebody, you will expect
return behaviour. I must warn you – this will not work every time! It will only
work if person knows to appreciate honour, principles and the most important
reason – if that person thinks that you are valuable to her! If not, boomerang will not happen and you
will be tricked, so be warn with boomerang.
My life:
My female friend helped me on college by learning me
psychology techniques. She is K1 fighter and kung fu master, and I am taekwondo
master; and I train her kicking. I will always feel that I owe her.
Example:
You do the favour to the police chief(just example). You get
caught for stealing, scamming… when you come to the police station, he gets you
out of prison; or calls to explain.
