Being
effective is learning to do 'that which produces the desired result'. If you
want to be extremely successful in business or very happy in life or achieve
some large goal, then being effective is consistently doing the things
that will bring about the results you are after. Perhaps the best overall prescription for becoming effective is contained within Stephen Covey's best-selling book The 7 Habits of Highly Effective People. Published by Simon & Schuster, this book provides a useful, sequential framework for understanding much about the process of Personal Development. |
Covey does not claim to have invented the 7 habits, but rather to
have discovered them and to have found a simple language for articulating them.
In fact, he says that these basic principles of effectiveness may be found in
all world religions; and it can be noted that many highly successful people
seem to have naturally developed them.
Habit 1 - Be Proactive
It is perhaps
a great compliment to Stephen
Covey that today, the substance of this first habit is deeply embedded into
the management psyche. We are told, in business, that we should be proactive; and broadly what is meant by that is to
focus our efforts and attention on the long-term and to think in terms of the
long-term consequences of our actions.
Covey
contrasts being proactive or having a proactive mentality with being reactive.
Reactive people, he says, are those who are resigned to the truth that whatever
they do in the present can have no effect on their circumstances. And
interestingly, for reactive people, it really is a truth, for whatever we
believe in our heart affects our thoughts, words and actions. If
we really believe that we can do nothing about our unreasonable boss or the
daily events in our lives, then we simply do not make the effort.
Proactive
people, on the other hand, simply will not accept that there is nothing that
can be done about the unreasonable boss or the events of daily life - they will
point out that there are always choices. It is by the decisions we make, our
responses to people, events and circumstances that proactive people can and do
affect the future. We may have no control over what life throws at us but we
always have a choice about how we are to respond.
Now this
notion that having a particular attitude of mind (which is really where this
habit begins) can make such a huge and positive difference to almost everything
we experience in life is foreign to those who have already internalised the
opposite habit as a part of their personalities. For some people, the glass is
always half-empty and the feeling of melancholy is a pleasant reminder that
something is indeed missing. For such people, this habit represents a bitter
pill to swallow - but, says Covey, it is also completely liberating.
When we are
finally prepared to accept full responsibility for the effects that are
manifest in our lives; when we have the strength of character to admit it when
we make mistakes (even big ones); when we are completely free to exercise the
options available to us in every situation; then it can be said that we have
finally internalised this habit. The other six of the habits require
that we first work on our basic character by
becoming proactive and thereby transforming ourselves into men and
women of integrity.
Habit 2 - Begin with
the End in Mind
Many people
in the west identify with the frustration of success. Being successful at their chosen career and
committed to its progress they come to realise that it does not, in the final
analysis, bring any sense of real satisfaction. The reason for this ultimate
dissatisfaction is that they did not begin
with the end in mind. For many people, it is not just that they did
not begin with the end in mind;
it goes a bit deeper - they did not ever get around to defining the end itself and so they simply
could not begin with the end in mind.
So what does all this mean? The end
represents the purpose of
your life. Until you can say what that purpose is, with assurance, then you
just cannot direct your life in the manner that would bring you the greatest
satisfaction.
There are no short-cuts
here. To engage in this habit, you need to have a dream, define your own vision
and get into the practice of setting goals which will allow you to make measurable
progress toward the dream. If you practice a faith, then you will want to
consider how this affects your purpose in life; if you do not, you will still
need to get involved in deep self-examination to find out exactly what it is
that will bring you fulfilment. To help you with this, you may wish to obtain
my E-Book The Deepest Desire of Your Heart; available from this
site. The book contains some excellent self-reflection exercises you can use to
focus your mind on what is most important to you in life.
Until you
have defined your vision - the big dream to which you will be working - you
will be unable to move on to habit 3 which provides a basic framework for you
to re-align your efforts so that you will ultimately achieve your heart's desire.
Habit 3 - First Things
First
Following the
amazing popularity of his work on The 7 Habits of Highly Effective People,
Stephen Covey published a second book that deals with the 7
Habits; and the title of that book is also First Things First. Both the
book and this habit deal with subject of managing your time effectively.
Consider the
simple 2 x 2 matrix shown below. It plots the concepts of urgency and importance against each other; and represents where you
are spending your time. To really understand and apply this habit, you need to
have first done habit 2 - that is, you should already have defined what is
important to you. Without first doing this, habit 3 has no power because you
simply cannot separate what is important from what is not important.
This
representation shows four categories of demand which may be made on your time.
Quadrant 1 consists of activities which are both urgent and important
- in other words, things to which you absolutely must attend. Why must you do
these things? Because they are important
- meaning that they contribute to your mission; and they are urgent - meaning that they have some
sort of deadline associated with them.
Choices about
where to invest your time really are made in the other categories; and most
people - driven by the concept of urgency - get drawn into Quadrant 3; doing
things that consume their time but do not contribute to their goals. Highly
Effective People (yes they all fit together you see) understand that the
high leverage activities are all Quadrant 2 - important
but not urgent. Planning,
preparation, prevention, relationship-building, reading, improving your
professional knowledge and exercise are all examples of Quadrant 2 activity -
not an exhaustive list, by any means.
We all
intuitively know that Quadrant 2 activities are the key to getting results;
but you need to have internalised the first two habits before you can benefit
from the high leverage this habit brings. In other words, you first need to
have developed the strength of character (proactivity) which allows you to be
able to say no to demands on
your time that fall into Quadrants 2 and 3; and you also need to have defined
what importance means for you
- otherwise the Quadrants do not exist.
Put habits
1,2 and 3 together and you have the ultimate success formula. Stated simply -
get your mind right; define what is important; then organise your life to
maximise your Quadrant 2 efforts. By spending appropriate time on
Quadrant 2 activities, you will gain control over the circumstances of your
life; Quadrant 1 will actually get smaller because you will have anticipated
and prepared for much Quadrant 1 activity. Concentrating on Quadrant 2 is
absolutely fundamental to achieving success. You might like to take a look at
the 4tm Spreadsheet, available from this site, which can help you
to make this key adjustment in the use of your time.
Habit 4 - Think Win Win
The next of the 7 Habits is - Think Win-Win.
This habit is again an attitude of mind. It concerns fostering an attitude that
is committed to always finding solutions that will truly benefit both sides of a dispute. Solutions do
not, of course, exist in themselves; they must be created. And, even if we
cannot see the solution to a particular problem, it does not mean that no such
solution exists. The win-win idea is not based upon compromise - that is where
most disputes naturally end. But compromise is the result of not properly
perceiving the possible synergy of the situation.
The more you practice this habit, the more committed you
will become as you find solutions which truly do benefit both parties, where
originally it looked as if no such agreement might be reached. Covey has
amended the wording of this habit slightly in recent years to read: Think Win-Win or No Deal. This attitude
works well because it liberates the individuals concerned from the effort of
trying to persuade the opposite party to shift ground or compromise. The effort
is instead spend on trying to understand, which is where habit 5 comes in - you
see, they are also sequential.
Habit 5 - Seek First to Understand
then be Understood
The fifth
habit is - Seek First to Understand. What most people do, naturally,
when involved in some type of discussion, meeting or dialogue is exactly the
reverse - they seek first to be understood. And, as Stephen
Covey says, when both parties are trying to be understood, neither party is
really listening; he calls such an interaction, 'the dialogue of the deaf'.
This habit is an important key to inter-personal relationships and it seems to
be almost magical in its ability to transform the course of discussions. Why?
Because by making the investment of time and effort required to understand the other
party, the dynamics of the interchange are subtly affected.
This habit is
not just about letting the other person speak first; it concerns actually
making the effort to understand what is being said. It is about understanding
that our natural habit of mind is to misunderstand. When we are engaged in
conversation, error is always present. NLP tells us that we
simply make our own meaning based on our own experiences and
understanding of life; and frequently we make the wrong meaning. You might like
to take a look at the answers given by school-children on history
exams which illustrates this principle - we are no different!
If however,
we are prepared to invest the time and effort to really understand the other
person's position; and to get into the habit of spending the first part of the
discussion doing so; then, when it is felt by the other person that you do
indeed understand, the dynamic changes. People become more open, more
teachable, more interested in what you may have to say and with the mutual
understanding that flows from this habit, you are ready to practice habit 6;
which concerns finding creative solutions.
Habit 6 - Synergize (Synergise)
The sixth of
the habits is - Synergize. This habit involves you putting your head
together with the other party or parties in order to creatively brainstorm a
synergistic solution to a problem i.e. to find a solution which contains win-win benefits. It can only be done
successfully if you have first practiced habits 4 and 5. The well-known
definition of synergy is as follows:
Synergy -
When the whole is greater than the sum of the parts.
Finding a
synergistic solution means finding a solution which is better than
either party might first propose. Such a solution can only be found if both
parties truly understand the other parties position - the fruit of habits 4 and
5. There have been many books written on successful brainstorming techniques;
my own favourite techniques are those proposed by Edward DeBono - professor of thinking and perhaps most
famous for Lateral Thinking.
Putting habit
4, 5 and 6 together, you have a perfect model for human interaction. Put
simply: first be mentally committed to the idea that a solution that will
benefit all parties may be constructed; next invest the necessary time and
effort to really understand the other party and do that first; finally
creatively brainstorm a synergistic solution - a natural product of mutual
understanding and respect.
Habit 7 - Sharpen the
Saw
The last
habit of the 7 Habits is - Sharpen the Saw. In this habit, you
are the saw; and to Sharpen the Saw is to become better, keener and more
effective. Highly Effective People always take time to Sharpen the Saw.
What is meant by Sharpening the Saw
is to regularly engage in the exercise of the three dimensions which make up
the human condition: body, mind and spirit. Covey also adds a fourth dimension
- the inter-personal.
Spiritual
Exercise
Let us begin
by considering Spiritual Exercise - this is the area which is perhaps the most
misunderstood. I believe that, in the west, we have become spiritually blind.
The progress of our science, education and technology has lead us to construct
a view of the world and the universe that excludes the agency of God. Freud
famously said that it was man that made God 'in the image of his father'. It
is, of course, a very clever statement and not one I wish to here challenge -
whether this statement or the reverse is true is for you to decide. However, as
the west has, by and large, abandoned faith in the creator God, so it has
simultaneously abandoned the idea that life has any meaning or purpose; and it
is purpose and direction in life that this habit
refers to as Spiritual Exercise. Of course, if you are a religious person, then
there will be a tie-up here with your personal faith; however, if you are not
religious, don't also abandon the idea that life holds a special purpose for
you.
To exercise
spiritually, I recommend that you consider engaging in some form of meditation.
Meditation involves regularly sitting in a relaxed position and thinking about
nothing for a period of about 10 or 15 minutes. Why this practice should bring
about any material benefits is an interesting question. You might consider that
you relax your mind quite enough when you sleep, but it turns out that we don't
really relax our minds when we sleep. The brain is active during sleep - during
REM sleep, the brain appears to be processing information. Though it is not yet
known exactly what it is doing, the brain is certainly not passive and so the
mind is not relaxed during sleep. Meditation is the practice of disciplining
the mind, It is difficult to do at first, but if you stick with it, positive
health benefits will follow.
Making use of
Jack
Black's House on the Right Bank is an excellent tool
for combining what is really guided meditation with the practice of regularly
reviewing your mission, your roles and your goals; and that is what Stephen
Covey means when he talks about spiritual exercise - the regular, review
and preview of the things that are most important to you in life. These are the first things that you must define in
habit 2 - Begin with the End in Mind.
Physical
Exercise
Regular aerobic,
physical exercise is essential for health, energy and a feeling of well-being.
Naturally, you should always consult your doctor or physician before you embark
upon any course of physical exercise; and it should be obvious that such
professional advice as may be given, should always be taken into account.
To practice
this part of Habit 7 requires that you commit to at least three sessions of at
least twenty minutes per week. If you are not already engaged in this sort of
exercise, you will find that after a period of about six weeks, you will feel
much better, much healthier and indeed your body will become more efficient at
processing oxygen - which is the key to energy.
Mental
Exercise
Ask yourself
these questions. What am I doing to sharpen my mind? Am I engaged in a
programme of education or learning of some kind? What am I doing to improve my
professional knowledge?
How you
should go about this part of the habit is, of course, for you to decide, but
you should ensure that you are reading regularly. What should you read?
Naturally you want to put in the good stuff - so it's not a case of reading for
its own sake; it is reading carefully selected material which allows you to
broaden and deepen your understanding.
You will
naturally be paying particular attention to the important areas you defined in
habit 2, but you should also consider reading all the great works of literature
and also ancient wisdom literature which includes books like The Psalms
and Proverbs..
Interpersonal
This part is not really a discipline, as are the other three parts, it is
really a commitment; and for me, I make the commitment during the spiritual
part of the habit, that is, during a meditation. It is simply to commit to
approaching inter-personal relationships by making use of habits 4, 5 and 6.
Even if
people approach me making use of language, actions, or behaviour which I
personally believe to be inappropriate, my commitment is to not react, but to use my proactive capacity to engage in the
exercise of habits 4, 5 and 6 which I believe will lead to the best possible
outcome in such circumstances
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